Tactical Advice Won’t Save You, But Self-Trust Will
Oct 06, 2025What does it feel like to finally stop overworking, over-explaining, and over-proving—and instead lead from a place of grounded confidence? In this episode, Kris shows us what life and leadership look like when self-trust and self-worth are fully integrated.
She shares the story of a client who went from being minimized by her partners to running a thriving $10M company while taking a guilt-free month away from her business. This transformation illustrates the power of moving beyond surface-level fixes to address the root issue: believing yourself and believing in yourself.
Kris outlines the real markers of integration: working in resonance instead of overwork, resting as a source of strength, setting boundaries without apology, and claiming your right to joy and desire. This is the Sage Era—where your wisdom serves not just you, but those you lead and influence.
Here’s what we explore in this episode:
- Why releasing your business as your identity opens up freedom and clarity
- How guilt, self-doubt, and over-functioning fade once trust and worth align
- The role of inner authority in creating decisions rooted in self-belief
- What it means to model Sage leadership for the women who come after you
This conversation is an invitation into the Sage Era—where your wisdom, value, and authority aren’t up for debate.
Contact Information and Recommended Resources
Your journey starts with clarity. Head to thevisionary.ceo/trust and take the Self-Trust & Self-Worth Index Kris designed to give you immediate insight.
Transcript
So I was having a conversation with a client the other day who I've worked with now for quite some time, several years. And when she and I first started working together, she was in the process of trying to figure out how to get possession of a business that she was in a partnership with other people. And her, she didn't trust herself, she didn't believe she was worth it. She was getting beaten down honestly regularly by these men that she was in partnership with. And there was, there were a lot of tears and a lot of fear, a lot of fear that she had gotten in over her skis. Even though she knew, she knew what she wanted, she saw it, she knew it could be done, but she just didn't know how to stand in it in her own voice and her own agency, right? So fast forward a few years later, she bought them out. When I met her, I think she was, you know, running like a 3 million dollar business. This year she'll clear 10 million.
She's actually acquired another business. And our conversation was so different because she had taken the entire month of July off, traveled with her family, done all sorts of amazing things, didn't bring a laptop, didn't bring a phone, didn't feel bad, team is operating really well. And the work, our work for this year is for her to really discover now that I've done all this, what do I really want now? And it was so cool because in the conversation she said I don't need to worry about like the managing of the team and the. I don't worry about that anymore. I don't feel bad about that. I don't feel guilty for being out of the office. I don't care about it. I just don't know what to do with myself when I'm not in the office.
It was so refreshing and so exemplary of what we're talking about. And she's not the only one. I have worked with so many women who have either gotten to the point where they sold and then they're like, oh, what are we going to do? And they moved out of that using the business as their identity kind of place and moved into this other place in their lives and also stayed in the business but don't operate the business to as their wubby, as their emotional, you know, litmus where they either use it to feel bad or feel great. Like the business just gets to be the business. Your life gets to be your life. You feel good or bad based on just what you're thinking about in the day, not because you're worthy or not worthy. Not because you don't trust yourself. Not because you question your yourself.
Not because you doubt whether or not you're the one who should do this. It's gone. It goes away. You dissipate out of that when you realize how unnecessary it is and how much lag that creates. So what I like to leave you with is a couple of thoughts that what does it feel like once trust and worth are integrated into your life? Self-trust. Self-worth. A woman who possesses inherent self-worth and self-trust. She doesn't overwork, she doesn't over produce, she doesn't over explain, she doesn't over prove.
She doesn't hyper function anymore. She lives in resonance, not relevance. I love that you have great boundaries. You say yes when you mean yes. You say no when you mean no. You rest not because you're exhausted, but because it's vital you know that rest is part of your superpower. You indulge joy. You indulge your desires.
You don't apologize for what they are. You don't make excuses. You don't. You don't come up with stories for why you're not in the office, or you don't come up with stories with why you don't want to do the things that your friends want to do. You just say, no, that's not for me. I'm going to go do this instead. And that would be really fun. Do you want to join me? We make more invitations and we don't accept invitations to things that we're not interested in or that we no longer need.
When we integrate self-trust and self-worth, you build your own inner authority. You have a both compass and foundation. It's a knowing that you can rely on yourself and that you are inherently valuable. This is your sage era. Your wisdom is vital. Your knowing isn't just for you, it is for us. Because at the sage, at the point of your sage era, we need you too to help all of us move forward to model for women like this is possible. And there's permission here for you to become her.
It isn't arrogant, it isn't selfish. It is. You're right. As a human. The path for high achieving women and founders who are ready to lead their lives and their businesses is through this work. I know that oftentimes what you want to know is how do I know how to hire someone, how do I know how to fire someone? How do I know how to have this conversation? How do I know how to make these decisions and what I want to say back to you is sure there's always tactical support for that. And we have that. I have all of that.
I've built that nine times over. But until you become a woman who believes herself and believes in herself, it won't matter because you won't take the action in the way that will help you. You, you're asking for a surface level problem when we have to address the root cause. Why are you so uncomfortable firing people? I mean, you could Google that right now. You could go on chat GPT and ask, hey, how do I fire someone? It will tell you why haven't you? That is the work of developing yourself into this Sage version who trusts herself, believes herself and believes in who she is. She doesn't need other people to validate that. We do this work in Sage coaching for female founders. That is who we are.
Sage is reserved for women who are performing at peak levels, who have built the multimillion dollar businesses, who have achieved pillars that they never thought they would achieve. And a lot of people ask me why, why, why these women? You know, I run a business, but I make $200,000 a year. Why can't I be in Sage? And I want to be really honest because I think it's important that you understand I'm not trying to be exclusionary. I'm being honest. It's because the conversations are very different between a woman who's still trying to figure out how to build a business and make money and a woman who has built a business and is making the money and still doesn't feel like she deserves it. It's a very different conversation. One is not more important than the other. But where my skill set lies and where my experience lies and where my wisdom and intuitive knowing tells me to be, is in the circle with high achieving women who are still unsure of their footing and who in many ways don't know how to admit to that or how to share that without feeling incredibly vulnerable.
Because most of my clients are the women that all the other women are looking to in their industry, in their space, for their guidance. So where does she go when she has to work through her vulnerability? She comes into Sage where it is safe and honest and she is with other Sages. So I hope that this masterclass, the way that I have presented this, has given you food for thought, given you ideas to consider, and also helped you know that there is a space in place for you to work through where you are right now. And that if you are not in command of who you are and you are still questioning and doubting in a pattern that you're done with and you want to build on top of that, then I really want to invite you into Sage Coaching for female founders. We work on all of the elements that we've talked about here regularly. We also provide tactical leadership and management support for you and people in your business, managers in your business. And every quarter we have a topic that we dive deeply into. So when you go to the website, you'll see what our current quarterly topic will be.
And those are based directly on the experiences of the clients that we're working on or working with. We pull that directly from them. And what I've noticed in the years that I've worked with female founders is there's a lot of that. We seem to go sort of collectively in these directions. And so my job as a coach and as a teacher and as someone who provides guidance is to assemble the resources, the questions and the conversations that we need to have that are relevant to where, to that collective movement, because it definitely seems to be that way. And I've noticed that for years. So that's what Sage is as a container. It's live coaching, it's live teaching, it's audio and video support, and we cover a lot of really great ground.
It's also exclusive and reserved for women who are running multimillion dollar businesses, who are successful in business, who are successful in their life, but are still asking questions about themselves, still second guessing themselves, still not quite trusting their decision making and not really sure how to evolve out of the version that they are into the version, the next version that they want to become. So thank you for tuning in and I'll look forward to our opportunity to connect sometime soon.


